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Feel like you hit the writer’s block and don’t know what to write about on your blog? Do you feel like you deserve a break from all the writing? Well, you can do that. But instead of letting this time pass by- which can be weeks- why not update old blog posts?
Over time, some posts become archaic and outdated while others just need a little more information. That means, they need an update. Add more value to the post by:
See The Contents
- 1 1. Check your analytics for its performance
- 2 2. More research on the post
- 3 3. Don’t use Long Sentences
- 4 4. Use Keywords in the post
- 5 5. Break the paragraphs into smaller bits
- 6 6. Use optimized titles and sub-headings
- 7 7. Break text with Offers, Tips and Hacks
- 8 8. Add Better Images and Graphics
- 9 9. Interlink your Old Posts
- 10 10. Add Outbound Links
- 11 11. Edit your URL, if necessary
- 12 12. Edit your Meta-Description
- 13 13. Publish your Post
- 14 14. Submit it to Google Search Console
- 15 15. Pin it on Pinterest
1. Check your analytics for its performance
The first thing that you have to do before you update old blog posts is to check out their performance on search.
Visit Google Analytics and see how well your post is performing under the Pages Report. Also, check on Google Search Console to see the kind of search terms that bring traffic. You want to use more of these search terms during your update.
However, if you realize that your post brings no search traffic, has no referring search terms and is generally, not a good and valuable post, you will want to just delete the article and have it redirected to another post using the redirection plugin.
2. More research on the post
If the post brings in traffic or still is a valuable topic, you want to add more meat to the article.
To get started, go to Google and check the top-ranking pages as well as the best Pinterest posts on a similar topic. Read them and see what’s included and what’s missing in your content.
Re-write a mega post for yours that will smash all the rest!
3. Don’t use Long Sentences
The Yoast SEO plugin, when activated, shows you most of the things to work on within your post to make it more search-engine friendly. And one of these things including bite-sized sentences.
Having shorter sentences makes it easy to be understood.
4. Use Keywords in the post
It’s common to note that most bloggers, while starting off, didn’t have much knowledge on SEO. Thus, some old blogs could really have no keywords spread out within the article.
Now that you know better, update your old blog posts and be sure to use these keywords within your post, spread them your keyword phrase evenly within the post, and be sure to also use related keywords.
5. Break the paragraphs into smaller bits
Apart from having shorter sentences, using smaller and shorter paragraphs enhances the user’s experiences making them read the article with ease.
That means, if you have those long paragraphs with long sentences that bombard any reader, please break them into smaller portions.
6. Use optimized titles and sub-headings
Let’s start with the heading. Looking at your content, do you need to edit the old title? If so, do that asap and make it worth the click. You can employ questions in your titles like:
- Want to always look put together? Here’s how fashionista Alena Alena does it!
- Would you try a maximalist living room? Find 10 Steps To!
You can also use these title ideas:
- How to/I…
- …Tips to…
- …Ways to…
Please avoid click-bait titles and too-good-to-be-true titles! This is an issue for young bloggers since pros don’t use them. We all know them and we’re not falling forever again! Take an example of, ‘here is how to make $10,000 while in your sleep?’ Doesn’t that just sound too fake? And to make it worse, none of your content tells us how. You make us frustrated and disappointed!!!
When I started blogging, I didn’t even know how to use sub-headings. In some cases, I used H1 which is meant for the blog post title even within the post and in other cases, I didn’t even use one sub-heading within the post making it look clogged.
Of this could be you too, it’s time to update those old blog posts and inject some life into them by having sub-headings. And if you don’t know how to name your sub-headings, consider using Google’s ‘related questions’ under the ‘People Also Ask‘ segment once you google a topic out.
7. Break text with Offers, Tips and Hacks
Over time, as you grow in blogging, you get to find great offers like e-Books, courses and freebies. Instead of featuring these in your resources page only, include them within your blog posts for this is a way to get people accessing them.
While you can always include such offers manually within every blog post, I use the Ad Injection plugin to include banners within blog posts.
Apart from offers, you can also provide tips and hacks within your posts. Let them be bold, visible and clear enough for your readers to actually see them even while skimming down your page.
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In my case, I offer a fashion styling course and this, I’m sure to promote within my fashion-related posts.
8. Add Better Images and Graphics
If there is an easy tip you should not miss as you update your old blog posts, then it’s to add better images and graphics!
Visuals enhance your users’ experiences. While images help to break the text and are more accessible, you can always use videos too.
You can always take your own photos, use stock photos or use other people’s photos as long as they allow for it, while still giving them all the credits due.
Lifestyle blogs are very visual niches that perform better with images. Thus, we need them. And if your niche is not so visual, you can always create graphics using Canva so that your users can share your post easily on Pinterest.
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When uploading images, be sure to optimize your images by adding the ‘Alt Text’ which could be your keywords to make them available on search engines.
Also, be sure to compress your images so as to reduce their file size for a faster-loading website. I used the WP Smush plugin to compress all my images. However, I advocate for compressing your images with an external tool before uploading it to WordPress. That way, its size is significantly lower.
We advocate for having an excellent host to ensure that your servers load fast no matter how visual your site is. And Siteground is a perfect option! It loads fast, and suffers no server failures- I’ve never experienced even one server failure for the years I’ve used Siteground
Other than Siteground, we recommend using Bluehost which is equally fast and supports large traffic too and WP Engine (quite expensive) which also offers you the Genesis framework for free along other amazing StudioPress themes.
Adding internal links helps to pass on SEO juice to other posts. Thus, if you want to boost your new posts or update old posts, consider adding links to well-performing content within the post you’re updating.
You also want to add these links in a manner that encourages clicking through to ensure users stay longer on your site. You can do this by saying as I do ‘You May Also Like: ‘or ‘Related Posts:’ or ‘Read Also:’ to invite your readers to click through. (I’m certain you’ve seen this already within this post)
10. Add Outbound Links
Apart from interlinking, also be sure to include links from credible online sources to your content. This also tells Google that your content is well researched.
11. Edit your URL, if necessary
Now that our blog post is almost ready for re-publishing, check your URL.
Did you change the title? Then you need to alter your URL too and make it suitable.
TIP: You don’t need a long URL. Keep it short and include your keyword phrase within your URL. A good example is, https://homesnaway.com/lunch-recipes/ instead of https://homesnaway.com/20-yummy-recipes-you-can-cook-for-lunch-to-impress-your-family/
12. Edit your Meta-Description
Your Meta description is a snippet of your post that is displayed on search engine. Since your users won’t be able to read your whole post directly on Google or Pinterest, you want to make your meta description clear and inviting enough for the to click through to your blog for reading.
For my first blog posts, I never even had meta descriptions for them. Thus, I went back and added them. This enhances your search engine performance.
13. Publish your Post
It’s almost time to publish your post!
Install the Grammarly extension on your browser to have it scan your page for grammatical errors then fix them to have a clean, well-written article.
Check with the Yoast plugin and ensure the buttons turn green. While this is not a surety that your posts will land on the first page of Google, it ensures your posts are search-engine-friendly. You want this!
After that, hit that PUBLISH button already!
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14. Submit it to Google Search Console
Your post should be live to the public by now. Submit it to Google Search Console for it to be indexed quickly on Google search.
15. Pin it on Pinterest
If you use Pinterest to market your content (we recommend this), be sure to pin your post on the platform. You can manually pin it, or schedule it.
Follow Me on Pinterest:
And if you’re looking to schedule your posts, Tailwind is a perfect solution! Tailwind offers a scheduling tool where you can spread out several pins over days and even months. You also have access to Tailwind Tribes where within a community, you can share your pins and other members will share it too if relatable. Tailwind also ensures you pin at the best times for maximum traffic.
If you’re new to Pinterest and would love to know how to get traffic from Pinterest, here is an online course for you. As a beginner, I used Ell Duclos’ Pinterest course that shows you how to set up your account, optimize it for maximum success as well as the best Pinterest strategies for success. Ell has managed to grow her blog’s traffic to 100,000+ a month. If you desire to get there, get her course already!
However, if you need an advanced course on Pinterest, I recommend Emily’s Ultimate Pinterest Course. Within a year, Emily was getting 150,000+ views to her blog and she shares the exact tips in her course. If you know that it’s time to up your Pinterest game, then this is the course for you. Emily also offers other services including a Pinterest account audit that you might want to check out.
If your post was good and you didn’t make most of the changes above, you don’t need to change its date of publication especially if your post was already ranking on Google. Doing this will make it lose its position and take time before it ranks up high again. Although it will be worth it.
However, if you made a ton of changes while updating your old blog posts, publish it on a new date and submit it to Google search console. In a few months, it should be ranking on Google Search.
Now go ahead and update those old blog posts!